Marketing

Developing Strategic Marketing Plans That Really Work   Developing Strategic Marketing Plans That Really Work
A toolkit for public libraries

Terry Kendrick

Public libraries are increasingly aware of the need for good marketing. Underlying this is a need for competence in marketing planning. Many government and other reports stress the need to get public libraries . . .

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Engaging your Community through Active Strategic Marketing   Engaging your Community through Active Strategic Marketing
Terry Kendrick

This book provides an overview of best practice strategic marketing with advice on how to implement effective marketing activities in libraries and information services with the best chance of success. Now . . .

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Marketing with Social Media   Marketing with Social Media
Edited by Beth C. Thomsett-Scott

This step-by-step guide will show you how to use social media to promote your library to, and engage in dialogue with, your users and potential users.  Peppered with real-world examples, this how-to . . .

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Marketing Your Library’s Electronic Resources, 2nd Edition   Marketing Your Library’s Electronic Resources, 2nd Edition
A how-to-do-it manual for librarians

Marie R. Kennedy and Cheryl LaGuardia

Marketing Your Library’s Electronic Resources shows library and information professionals how to develop strategic marketing plans to inform users how their library’s e-resources can have an . . .

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Mastering Digital Librarianship   Mastering Digital Librarianship
Strategy, networking and discovery in academic libraries

Edited by Alison Mackenzie and Lindsey Martin

This book examines the changing roles of the librarian and how working within a rich digital environment has impacted on the ability of professionals to develop the appropriate 'know how', skills, . . .

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Social Media for Creative Libraries   Social Media for Creative Libraries
Phil Bradley

Social Media for Creative Libraries explains how librarians and information professionals can use online tools to communicate more effectively, teach people different skills and to market and promote their . . .

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The Library Marketing Toolkit   The Library Marketing Toolkit
Ned Potter

This Toolkit provides you with everything you need to successfully market any library.   As libraries continue to fight for their survival amid growing expectations, competition from online . . .

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