Apr 2010 | 125pp
CILIP members price: £35.60
Microblogging and lifestreaming applications like Twitter, Tumblr, and FriendFeed are all around you and your users in everyday life. Robin M. Hastings presents a practical primer to help any library transform these cutting-edge, budget-friendly services into highly effective professional tools.
Written specifically for LIS professionals, Hastings' start-to-finish guide explores the ins and outs of the most popular microblogging applications, and covers everything from selection to implementation to evaluation. You'll find easy-to-follow technical tips for setting up feeds, linking to other sites and services, and searching, as well as best practices for community building, marketing, and promotion.
Foreword - Ellyssa Kroski
1. Introduction: Microblogging and Lifestreaming Basics
5. Best Practices
6. Measures of Success
7. References and Recommended Resources
"Anyone interested in marshalling the art of monitoring or moderating simultaneous social networking sites will benefit from this book, but its real value lies in describing how libraries can specifically leverage these tools to organize and enhance services."
- Library Journal
"Microblogging and Lifestreaming in Libraries is a step-by-step guide for incorporating popular social media such as Twitter, FriendFeed, Tumblr, and others into the library outreach and communication arsenal. The book is well organized and takes the read through the process of integrating these services into their library's outreach portfolio...highly recommend for any library planning to get involved in this new arena."
- Reference & User Services Quarterly