Microblogging and Lifestreaming in Libraries

Apr 2010 | 125pp

Paperback
9781856047234
Price: £44.49
CILIP members price: £35.60


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Microblogging and Lifestreaming in Libraries

Robin M. Hastings

Microblogging and lifestreaming applications like Twitter, Tumblr, and FriendFeed are all around you and your users in everyday life. Robin M. Hastings presents a practical primer to help any library transform these cutting-edge, budget-friendly services into highly effective professional tools.

Written specifically for LIS professionals, Hastings' start-to-finish guide explores the ins and outs of the most popular microblogging applications, and covers everything from selection to implementation to evaluation. You'll find easy-to-follow technical tips for setting up feeds, linking to other sites and services, and searching, as well as best practices for community building, marketing, and promotion.

Foreword - Ellyssa Kroski 
1. Introduction: Microblogging and Lifestreaming Basics
2. Planning 
3. Implementation 
4. Marketing 
5. Best Practices 
6. Measures of Success 
7. References and Recommended Resources

"Anyone interested in marshalling the art of monitoring or moderating simultaneous social networking sites will benefit from this book, but its real value lies in describing how libraries can specifically leverage these tools to organize and enhance services."
- Library Journal

"Microblogging and Lifestreaming in Libraries is a step-by-step guide for incorporating popular social media such as Twitter, FriendFeed, Tumblr, and others into the library outreach and communication arsenal. The book is well organized and takes the read through the process of integrating these services into their library's outreach portfolio...highly recommend for any library planning to get involved in this new arena."
- Reference & User Services Quarterly

Robin Hastings is the Information Tech Coordinator for the Missouri River Regional Library. She is responsible for the physical networking, web sites and social networks for the library as well as, of course, those "other duties as assigned". She's presented at conferences all over the world about the library's Library Learning 2.0 program and using mashups in libraries as well as about using social networks to collaborate. Robin has authored an ALA Tech Report on Collaboration 2.0 and this book, and has written articles for the Library Journal and Computers In Libraries as well as other publications.

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