Delivering Impact with Digital Resources
Planning your strategy in the attention economy

This book provides practical guidance for delivering and sustaining value and impact from digital content.

Our digital presence has the power to change lives and life opportunities. We must understand digital values to consider how our organizational presence within digital cultures can create change and it is through the use of impact assessment that we can then seek to understand how we are fostering such changes with our communities. Delivering Impact with Digital Resources focuses on introducing and defining digital values with a clear argument that revealing and understanding them is a key to success in developing digital content.

Coverage includes:

• the attention economy and cultural economics
• the difference between tangible and intangible benefits and issues around sharing open content as well as the means to understand your digital ecosystem 
• working with stakeholders and delivering on promises implicit in digital resources/activities 
• an exploration of the difference between the attitudes expressed by groups within digital cultures versus the actual behaviours they exhibit using case studies from many sectors and geographies to show how they are explored and applied
• a guide to using the Balanced Value Impact Model and a wide range of data gathering and evidence based methods.  

Readership: This book will be especially useful for managing digital presences in libraries, archives, galleries and museums including MA and PhD students studying subjects such as librarianship, information science, museums studies, archival studies, publishing, cultural studies and media studies.

1. Introduction

2. Measuring impact for success and sustainability

3. Review of the state of the art of impact assessment

4. A balanced approach: the four perspectives

5. Benefiting stakeholders

6. Modes of cultural value

7. The Balanced Impact Value Model

8. BIVM Stage 1: Context

9. BIVM Stage 2: Design and planning

10. BIVM Stage 3: Implementation

11. BIVM Stage 4: Outcomes and results evaluated through the four perspectives

12. BIVM Stage 1: Review and respond

13. Case studies

14. Using impact assessment for sustainability

15. Conclusions.

Simon Tanner is the founding Director of King's Digital Consultancy Services (KDCS) at King's College London. He was previously Senior Consultant at the Higher Education Digitisation Service (HEDS) and had a key role in its successful development as a JISC Service. He has also previously held IT, management and library roles for Loughborough University (Library Systems Manager), Rolls-Royce and Associates (Head of Library Services) and IBM (UK) Laboratories (Information Officer). He was the co-author of the Facet Publishing books Digital Preservation (2006) and Digital Futures (2001).