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Expert Internet Searching, 5th edition

Jun 2017 | 248pp

Paperback
9781783302475
Price: £59.95
CILIP members price: £47.95

eBook (PDF)
9781783302499
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Expert Internet Searching, 5th edition

Phil Bradley

In an environment where increasing amounts of information (and fake news) flood the internet on websites and social media, the information professional’s job is getting harder. It is important that they are skilled at finding and using the appropriate information and assisting users in working out what information they need and the best way of getting it. Expert Internet Searching provides library and information professionals with in-depth practical information on how to search the internet quickly and effectively to help their users and make their lives easier.

Now fully revised for its fifth edition, this book covers the basics of search before going into detail on how to run advanced and complex searches using a variety of different search engines. This edition has been updated to include current trends in search, such as social media search, fake news, and discussion of the authority and validity of search results. It will ensure that information professionals, whether complete beginners or more experienced, are able to work efficiently to obtain accurate information in a timely fashion.

Key topics covered include:

  • an introduction to the internet and search engines
  • the Google experience and a discussion of its disadvantages
  • directory, clustering and similarity search engines
  • visual and image search engines
  • specialized search engines incorporating academic search and services for children
  • academic and other specialized search engines
  • news-based search engines including traditional media resources and a discussion of fake news
  • social media search engines
  • hints and tips on better searching.

This book will be useful reading for any information professional who is seeking to gain an in-depth understanding of the search process and the search industry. It provides a vital guide to the basics in search, but will also help experienced professionals stay up to date with the latest trends and information in the industry.

1. An introduction to the internet

  • Introduction
  • An overview of the internet
  • What the internet is and is not
  • Search engines
  • Failing resources
  • The information mix
  • Summary

2. An introduction to search engines

  • Introduction
  • Search engine criteria
  • Free-text search engines
  • Data collection
  • Relevance ranking
  • Index- or directory-based search engines
  • Multi- and meta-search engines
  • Visual search engines
  • Hidden, invisible, deep and dark web search engines
  • Multimedia search engines
  • Social media search engines
  • Other search engines
  • Summary

3. The world according to Google ‚Äč

  • Introduction
  • The Google experience
  • Google search: the basics
  • Boolean operators
  • Phrase searching
  • Narrowing your search results
  • Suggestions and searches related to
  • Advanced search functionality
  • Other search functions
  • ‘One-trick ponies’
  • The knowledge graph and carousel
  • URL modifiers
  • Putting it all together
  • Other Google search tools
  • The disadvantages of Google
  • Summary

4. Other free-text search engines

  • Introduction 
  • Bing 
  • DuckDuckGo
  • Yandex
  • Other free-text search engines
  • What to look for when exploring a new free-text search engine
  • Summary

5. Directory, clustering and similarity search engines

  • Introduction
  • Directory-based search engines
  • Clustering search engines
  • Similarity search engines
  • Summary

6. Multi- and meta-search engines

  • Introduction
  • Multi-search engines
  • Meta-search engines
  • Summary

7. Social media search engines

  • Introduction
  • General social media engines
  • Searching Twitter
  • Hashtags
  • Searching Facebook
  • Summary

8. Visual and image search engines

  • Introduction
  • Some visual search engines
  • Major Image search engines
  • Reverse image searching
  • Creative Commons image searching
  • Other image search engines
  • Summary

9. People-based resources

  • Introduction
  • Standard search engines
  • E-mail search engines
  • People finders
  • Social media tools
  • Finding people that you don’t know
  • A search engine vanishing act
  • Summary

10. News-based search engines

  • Introduction
  • General search engines
  • Specialised news search engines
  • Newspapers and traditional media resources
  • News curation tools
  • Fake news
  • Evaluating the news
  • Summary

11. Multimedia search engines

  • Introduction
  • Traditional search engines
  • Video-specific search engines
  • Educational video search engines
  • Audio search engines
  • Podcast search engines
  • Summary

12. Specialised search engines

  • Introduction
  • Academic search engines
  • Search engines for children
  • Other specialised search engines
  • Summary

13. Hints, tips and the future

  • Domain names, URLs and web pages
  • Get the most out of your browser
  • Searching
  • Finding confidential information
  • Other resources to test your searching skills
  • Mobile search
  • The future of search

Reviews of a previous edition:

"Students think they know how to search. You know it’s far more complex than they know. No matter how skilled you are, the latest edition of Phil Bradley’s Expert Internet Searching needs to be on your professional shelf. Most of you are familiar with different types of search engines including meta-search, and deep web search engines, but he goes even further with social media search engines and more. Bradley devotes a full chapter to the ins and outs of searching Google with other chapters on Visual Searching, Finding People, and Multimedia Search Engines. He details strengths and weaknesses of various search engines and intersperses short “Did you know?”’ boxes. His final chapters deal with Hints and tips for better searching with sample search examples, Search utilities and resources to make life easier, and The future of search. The index is a guide in itself to the realms beyond Google."
- The School Librarian's Workshop

"Competency - an attribute articulated in many information professional guidelines - is the Holy Grail that Phil Bradley's Expert Internet Searching offers its readers. While technology helps many of us earn our living, mastering search using Internet tools allows us to work more effectively and efficiently. Knowing the best resources to choose and how to use them effectively saves all of us time. Whether your focus is personal research or delivering awesome training, this book can contribute mightily to your success...Expert Internet Searching is a book that, if found on your bookshelf, may display worn page corners and multiple coffee stains from constant reference."
- Learned Publishing

"Whether you are an advanced searcher wanting more options or a beginner just venturing out into the world of search engines, this book covers it. The book is definitely worth a read to make sense of the complexities for searching the world of social media and Google."
- Australian Academic and Research Libraries

Phil Bradley is a renowned information specialist, internet consultant and conference speaker specializing in search. He has worked with a number of search engine companies to help them improve their products, and has a popular blog on internet
search. He teaches internet search and social media skills to librarians and information professionals both within the UK and abroad. Phil was the CILIP (the Chartered Institute of Library and Information Professionals) President for two years (2012–13). He also writes a column in the CILIP Update magazine and his previous titles with Facet Publishing include Social Media for Creative Libraries (2015).