This book provides an overview of best practice strategic marketing with advice on how to implement effective marketing activities in libraries and information services with the best chance of success.
Goodman's invaluable resource includes 72 time-saving guides that will streamline your processes. Addressing myriad marketing, publicity, and promotion activities, this book is packed with tried and true best practices and useful tips for organizations of all sizes.
What are the most important things a 21st-century library should do with its space? This title includes chapters that address this critical question, capturing the insights and practical ideas of international librarians, educators and designers to offer you a 'creative resource bank' that helps to transform your library and learning spaces.
Offers practical guidance and expertise for public library and community network staff in setting up, running and developing an effective digital learning centre based within the People's Network or in a related community networking initiative.
This practical and explanatory guide for library and cultural heritage professionals introduces and explains the use of open licences for content, data and metadata in libraries and other cultural heritage organisations.
This book focuses on the importance of reading for pleasure and the difference that it can make to a person's life chances, with a focus upon how libraries and librarians help reluctant and struggling readers.
Academic and public libraries are much different today than they were even 15 years ago: what lies in store? In this systematic attempt to speak to academic and public librarians about the future of library services, Hernon and Matthews invite a raft of contributors to step back and envision the future of academic and public libraries.
Many government and other reports stress the need to get public libraries back into the lives of potential users, and this requires significant marketing effort on the part of the libraries. This book de-mystifies the marketing planning process and sets it in the context of modern public library services.
Who is the reader? How do we reach them, and why? To what extent are readers determining what libraries offer? How has that changed since the birth of reader development? This collection covers various aspects of literature in relation to readership, exploring the chain of events connecting author and reader.
Focusing on the library as a vehicle for encouraging creativity as well as a provider of information resources, this book offers a model of how traditional and electronic sources can co-exist in the library. It emphasizes that beyond the intermediary role of libraries is the vital requirement to promote understanding and engagement.
Examines the role and services of the UK public library in the 21st century context. This book discusses the nature and functions of the modern public library service, from its beginnings as the street-corner university, through its delivery of various services and beyond. It is of interest to students of library and information science.