This book provides an overview of best practice strategic marketing with advice on how to implement effective marketing activities in libraries and information services with the best chance of success.
Focusing on the library as a vehicle for encouraging creativity as well as a provider of information resources, this book offers a model of how traditional and electronic sources can co-exist in the library. It emphasizes that beyond the intermediary role of libraries is the vital requirement to promote understanding and engagement.
Analyses the domain of healthcare information, its organizational structures and history, and the nature of its resources and the drivers for change affecting them. This title looks at examples of healthcare information resources from the perspective of different user groups, including healthcare professionals and consumers.
Since it was first formally described in 2004, what is known as Web 2.0 has affected every library and information sector. Web 2.0 has tremendous potential to transform health information delivery. This book offers a cohesive overview of how Web 2.0 is changing health and medical information work.
Examines the evolving role of health professionals and explores the role they play in the context of where they work. This title aims to encourage and inspire health information professionals worldwide to take on new opportunities and ensure their continued development and recognition as valuable assets in the changing health care environment.